Privacy Policy

Last Updated: September 23, 2025

This Privacy Policy explains how MeMirror by Reev Tech Inc. (“we”, “us”) collects, uses, discloses, and protects personal information when you use our app, website, and related services (collectively, the “Service”).

If you do not agree, do not use the Service. Capitalized terms not defined here have the meanings in our Terms of Service.

1) Quick summary

2) Data we collect

CategoryExamplesSource
Account identifiers Name or alias, email, Firebase UID, auth tokens You, Firebase Auth
Profile and settings Avatar, language, notification preferences You
User content Test answers, free-text inputs, prompts, in-app notes You
Derived results Scores, dimensions, summaries, inferences generated by AI Computed by the Service
Usage and device data App events, feature interactions, timestamps, device model, OS version, IP-derived general location, app version Automatically from your device and SDKs
Crash and diagnostics Stack traces, stability metrics Automatically from Crashlytics or similar
Purchase metadata Product, price, currency, billing status, receipt hashes Apple/Google purchase APIs
Support interactions Emails, in-app messages, attachments You

We do not intentionally collect special or sensitive categories unless you provide them in free-text fields. Avoid entering confidential health, financial, or government ID data.

3) How we use data

4) AI processing

When you use AI features, we send necessary inputs to our AI provider(s) to generate outputs. We do not opt in to allow provider training on our API data. Providers may retain API logs for a limited period to detect abuse, after which they delete them unless law requires longer retention. AI outputs can be inaccurate. Do not rely on them for medical, legal, financial, or safety decisions.

6) How we share information

We share personal information with:

We do not sell personal information. We do not share it for cross-context behavioral advertising.

7) Retention

DataRetention
Account and profileWhile your account is active, then deleted upon account deletion subject to legal holds.
User content and resultsUntil you delete them or delete your account.
Crash and diagnosticsTypically 90–180 days.
Analytics event dataTypically up to 14 months in aggregate form.
Purchase records7 years or as required for tax and accounting.
Support recordsUp to 24 months after resolution unless law requires longer.

8) Security

We apply administrative, technical, and physical safeguards. We use Firebase Security Rules to restrict access to authorized users and validate data. No method is 100% secure.

9) International transfers

We and our providers process data in Canada, the United States, the European Union, and other locations where we or they operate. For transfers from the EEA/UK to countries without an adequacy decision, we rely on Standard Contractual Clauses and comparable safeguards.

10) Your rights

Submit requests via in-app settings where available or email [email protected]. We may verify identity before responding.

11) Regional disclosures

Canada. We follow PIPEDA fair information principles. In British Columbia, PIPA applies to private organizations. In Quebec, Law 25 adds transparency, profiling disclosure, and privacy officer duties. Contact us to exercise access, correction, and deletion rights.

EEA/UK. Reev Tech Inc. is the controller for Service data. You may lodge a complaint with your supervisory authority. We use processors such as Firebase and OpenAI under data processing terms and SCCs.

California. We do not sell or share personal information as defined by the CPRA. You have rights to know, delete, correct, and limit sensitive data use where applicable. Submit requests as above.

Children. The Service is not directed to children under 13. If we learn we collected personal information from a child under 13, we will take reasonable steps to delete it.

12) SDKs and third-party services

Firebase
Authentication, Firestore/Storage, Analytics, Crashlytics, Remote Config, App Check. Data is processed under Google’s Firebase Terms and Data Processing and Security Terms. Locations depend on product configuration.
OpenAI
API inference for prompts and completions. API data is not used to train OpenAI models unless opted in. OpenAI retains API logs for a limited period to detect abuse and then deletes them, unless required by law.
Apple/Google
Billing, purchase validation, and receipt checks handled by the platform stores.

13) Cookies and tracking

The mobile app uses SDK event telemetry rather than browser cookies. Our website may use cookies for essential operations, analytics, and performance. You can control cookies in your browser.

14) Your choices

15) Changes to this Policy

We will post updates with a new effective date. Material changes will be highlighted in the app or on our site.

16) Contact

Reev Tech Inc.
Toronto, Ontario, Canada
[email protected]

If you are in the EEA/UK and believe we have not addressed your concern, you may contact your local data protection authority.


Annex A — Data map

PurposeDataProcessing basisProcessors
Authentication Email, UID, tokens Contract Firebase Authentication
Sync and storage User content, results, settings Contract; Legitimate interests Firebase Firestore/Storage
AI inference Prompts, context needed to produce output Contract; Consent where required OpenAI API
Analytics and improvement Event telemetry, device metadata Legitimate interests; Consent where required Firebase Analytics
Stability and debugging Crash reports, diagnostics Legitimate interests Firebase Crashlytics
Purchases Receipt hashes, product IDs, entitlement status Contract; Legal obligation Apple/Google
Support Messages, email, attachments Legitimate interests; Consent Email provider